This art exhibition features a collection of works inspired by natural patterns. I chose to explore the theme by focusing on patterns found microscopically in nature. For the direct mail invitation, I abstracted these patterns into curving shapes inspired by plant cell anatomy. 

Organica is a sequenced event; each year, the show's theme will change, and the logo will adjust slightly (Organica1, Organica2, etc.). Balancing an abstracted shape with the numerical variable allows the logo to be adjusted yearly while maintaining the overall look and balance.